Head Coach


Alex initially qualified as a Personal Trainer and Swedish Massage Therapist over half a decade ago, enjoying six years of professional growth and development up to his most recent accomplishment as a Head Trainer in a privately-owned and highly successful London fitness centre.


It was with Personal Training that Alex’s hunger for improving and enriching other peoples’ quality of life began. This hunger saw him seek to significantly expand the range of help he could offer, adding coaching, nutrition, instruction and postural analysis to his skill set in the intervening years. Most recently he has studied and trained under one of the most successful fitness professionals in the world, becoming in the process a National Level Strength and Conditioning Coach.


Alex loves what he does but he doesn’t take it for granted – he wants to pass on his hard-earned skills and years of experience to you, to help you achieve your goals in the best way possible.

Get to know Head Coach Alex


Favourite exercise?

Squat and all its variations, adding weights with barbells, dumbells and kettlebells!


Favourite piece of kit?

It has to be the barbell – it’s a great way to train the whole body.


Dream training partner?

John Meadows. John is a National Level bodybuilder, Trainer, Nutritionist (and all round genius in my book.) His approach to nutrition is a breath of fresh air, he is a father of two small boys (like myself) and a guy who despite his growing success and accomplishments remains incredibly grounded and down to earth. I’ve approached John with questions many time over the years and he always responds within minutes. 


The exercise you have a love-hate relationship with?

Not so much an exercise, but mobility. I never seem to find the time to do it, despite how good it makes me feel! It really is an integral part of training, and I am noticing as I get older that I need more of it!


Most played song on your gym playlist?

This is a toughy. Coach Martin has got me into house music, as it’s pretty reliable in terms of being up-beat. But, if I’m preparing for a big set of bench/squat/deads I’ll put the headphones on and turn some ridiculously heavy metal up full blast – so loud I can’t hear the little voices telling me to give up!

SCI Opening Times
Mon – Thurs
6:30 AM - 9.00PM
6:30 AM - 8:00PM
Sat & Sun
8:00 AM - 4:00PM

"I’ve got a huge passion for training and learning. One is useless without the other. Martin and I both started fitness careers in our teens, and have learnt every single day. We’re proud to bring this together to create no ordinary gym."

Alex Shoebridge - Director & Head Coach

"I’ve been at the heart of the fitness industry for 15 years and am so excited to be able to offer the best of everything I’ve learned. Alex and I are dedicated to improving the health of every single person who walks into The SCI."

Martin Shyvers - Director & Head Coach

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Award-winning gym offering world class strength and conditioning coaching, sports specific training, personal training and nutritional consultation